LIVINGSTON, Ala. – On a scorching morning in Alabama, Scott Cochran learns from his athletic trainer that players must forgo pads during practice.

This news, disappointing for his staff of eager former Alabama stars like Blake Sims and O.J. Howard, reminds Cochran of his past - once leading Alabama players through grueling hot workouts, he now knows the importance of adapting to new challenges.

As West Alabama’s new head coach, Cochran finds himself far from the grandeur of Alabama’s Bryant-Denny Stadium, navigating life in a smaller program with simpler facilities. Having played a pivotal role in winning five national championships with Saban, transitioning to this role means he must hustle for everything.

Cochran’s fame as a dynamic strength coach was well-known, and he often found himself in the limelight; but his journey has been marred by addiction—a struggle he kept hidden from even his closest colleagues.

After leaving Georgia in February 2024, Cochran spoke about his experiences across the country and founded the American Addiction Recovery Association, which ultimately led to the opportunity to coach at West Alabama. He feels that each challenge serves as a reminder of his purpose.

During this transformative journey, Cochran emphasizes the critical balance of sobriety while being a role model for his players. He recalls how maintaining priorities shifted, marking a distinct difference from his coaching days at Alabama where work often came first over everything.

His new book, Skull Sessions: Mastering the Mental Game in Sports, Work and Life, captures his career lessons intertwined with his struggle against addiction—offering real themes of resilience while sharing some personal anecdotes about renowned colleagues like Saban and Smart.

In a candid moment, he shares his past struggles with OxyContin addiction, revealing how both fame and pressure complicated his situation. This reflective process underscores the need for open dialogue about mental health within the coaching profession, a call to action he hopes will resonate now more than ever.

Cochran understands that positivity and support are crucial for both him and his players as they begin this season together, restoring a sense of purpose and direction for themselves.