Michigan’s running backs coach Tony Alford has quickly emerged as a key figure in the Wolverines’ recruitment efforts, recently securing a commitment from five-star running back Savion Hiter, the top prospect of the 2026 class.

Alford, who previously spent nine seasons as a coach at Ohio State, took a moment to highlight the aspects of Michigan’s program that set it apart from competitors during a recent interview. He made no secret of his views on the rivalry, stating, “Every school you go to, the coaches say, ‘We’re different, we’re different.’ I think that the young men and their families need to come here to really experience it. This place is different.”

In a bold statement, he added, “You wanted me to say something really bad about that other place. I’ll say it, yeah, we’re better.”

His comments reflect the growing tension as Michigan has won the last four matchup games against Ohio State, setting a strong precedent for the future. Alford emphasized the authenticity and alignment within Michigan’s recruiting process, noting that it’s built on the relationships players form and the community’s support. This strategy has been instrumental in establishing a compelling narrative for potential recruits.