The Wisconsin Badgers have announced that coach Luke Fickell will return for the 2026 season, despite ongoing struggles. Athletic Director Chris McIntosh confirmed this appointment on Thursday, dispelling rumors of a coaching change as fans speculated about Fickell’s future given the team’s disappointing performance.

Fickell’s contract buyout was reported to be around $25 million, making it unlikely for Wisconsin to let him go under current financial constraints. McIntosh emphasized the need for increased investment in the football program to ensure competitiveness in the evolving landscape of college football where NIL deals are becoming crucial for recruiting top talent.

The Badgers currently operate at a disadvantage in comparison to other Big Ten teams, with their NIL offerings falling short. This financial gap has contributed to Fickell’s less than stellar record of 14 wins and 19 losses during his tenure at Wisconsin.

Moreover, increased financial commitments from Wisconsin may not guarantee immediate improvement, as prospective transfers may be hesitant to join a program with uncertain leadership.