
As the calendar flipped in January, a feeling within the boxing industry emerged that developments in 2025 could redefine the sport for the next decade. The indicators from last week suggest we might be on the cusp of a significant transition in boxing, following years of disorganization and corruption that stifled its potential.
Saudi Arabia, under the dynamic leadership of Turki Alalshikh, continues its rapid acquisition of the sport. TKO Group, the organization behind UFC and WWE, is rumored to be forming a strategic alliance with the Saudis, potentially launching a boxing league this fall.
Here’s a snapshot of recent events:
-
Canelo Alvarez, boxing’s biggest name, after prolonged negotiations with Alalshikh, signed a four-fight deal that includes matches in Saudi Arabia.
-
The historic partnership between Top Rank and ESPN concluded, with Top Rank exploring new broadcasting avenues with DAZN.
-
Ari Emmanuel, CEO of TKO, discussed the company’s future in boxing while speculating about potential changes to boxing regulations that could disrupt the sport’s structure.
Despite the enthusiasm for a renewed approach to boxing, concerns arise regarding the effect of these changes on the American market, where fan engagement has dwindled amidst increasing international influence. The potential merger of these companies raises questions about access to boxing for casual viewers, with the sport’s viability hanging in the balance.
As changes unfold, boxing enthusiasts remain vigilant, wondering if the current wave of transformations will ultimately benefit the sport, or if they are merely transitional steps leading to a new era dominated by corporate interests.