The Masters has always embraced tradition, yet it pairs this with forward-thinking technology. In a surprising twist, while the event is infamous for banning mobile phones on its grounds, it actively enhances the experience for fans at home through advanced technology.

The collaboration between IBM and the Masters has evolved over time. This year, the “Hole Insights” feature has significantly expanded, utilizing IBM’s watsonx to interpret vast amounts of historical shot data and provide real-time analysis.

Historical Context

With nine years of shot history analyzed, the feature gives fans a look at what factors influence the success of various shots. For example, Rory McIlroy’s recent shot from the pine straw on hole 13 during a tournament was spotlighted, revealing he had a 43.6% chance of achieving birdie or better from that position, a statistic backed by historical data.

Enhancements Made

In 2025, the Masters added over 1,800 new zones to its Hole Insights feature, thereby crafting an intricate analysis of each shot taken from distinct areas on the course. The goal isn’t just to provide betting odds but rather to enrich fan understanding of the golfers’ decisions and strategies during play.

This comprehensive approach not only aids the fans’ viewing experience but also enhances their appreciation for the unique challenges players face on the iconic Augusta National course.