Luka Dončić Claims Spot as NBA's Best-Selling Jersey After Lakers Move
Following his transition to the Los Angeles Lakers, Luka Dončić is now the top-selling NBA jersey, making history as the first international player to achieve this.
The NBA and National Basketball Players Association has revealed that Los Angeles Lakers star Luka Dončić has topped the league’s most popular jersey list. These results are based on NBAStore.com jersey sales from the latter half of the 2024-25 season.
Dončić, hailing from Slovenia, marks a milestone as the first international player to reach the top of the NBA’s popular jerseys list. Notably, he is only the second player after Stephen Curry or LeBron James to achieve this since Carmelo Anthony did so in the 2012-13 season.
Top Selling Jerseys
The top five best-selling jerseys in the NBA are:
- Luka Dončić, Lakers
- Stephen Curry, Warriors
- LeBron James, Lakers
- Jayson Tatum, Celtics
- Jalen Brunson, Knicks
Dončić was traded from the Dallas Mavericks to the Lakers before this season’s trade deadline, a move that sent shockwaves through the NBA.
Aside from Dončić’s achievement, the Lakers also led in team merchandise sales, followed by the Boston Celtics and Golden State Warriors.
