With Columbus Crew striker Cucho Hernandez reportedly transferring to Real Betis, this signifies a promising direction for Major League Soccer (MLS) as a developmental league. The Crew showcased ambition in securing Cucho from Watford for a record sum of $10 million when he was just 22 years old, having previously scored five goals in 25 Premier League matches.
Cucho made an immediate impact in MLS, with successive seasons achieving over 20 goal contributions, ultimately leading the Crew to an MLS Cup victory in 2023 and a Leagues Cup title in 2024. His performance positioned the Crew competitively, even against wealthier clubs like Inter Miami.
The asking price of approximately $16 million for Hernandez represents a club record sale for the Crew, enhancing their financial return on investment after garnering trophies. His successful transition can instill confidence in the Crew to find new talents that align with their ambitions.
Despite the potential loss felt by MLS with Cucho’s move before the season, it’s essential to realize that the league’s timing does not coincide with major global leagues. This period is critical, as international clubs actively seek to enhance their squads. A player like Cucho could significantly benefit Betis in their pursuit of a European trophy.
If he succeeds in La Liga, it would further solidify MLS’s reputation for improving players’ standings, thus attracting more young prospects. Cucho’s direct transfer from Columbus to a La Liga team could enhance his chances of securing a starting position in the Colombian national team, which is vital given the upcoming 2026 World Cup.
This move reflects positively on the growth and visibility of MLS. The league has already shattered incoming transfer records with players like Kevin Denkey joining FC Cincinnati, while Cucho’s transition aligns him within the top ten outgoing deals in MLS history. There will be a time when stars might opt to stay longer in the league, but it is crucial for MLS to acknowledge its evolving position in the global market.
By securing two impressive seasons with Cucho, winning major trophies, and then selling at a profit, the Crew sketches a path for future successes. As clubs improve their approaches in talent acquisition, the league can expect no shortage of marketable stars in seasons to come, with examples like Thiago Almada moving to Botafogo. The Crew will continue their journey with the means to discover their next big star globally.
