It’s been a while since Josh Allen had a top receiver on his side—about a year. Between 2020 and 2023, Stefon Diggs was the primary target in the Buffalo Bills’ offense, securing between 9.4 and 10.4 passes a game, amassing over 1,100 yards and eight touchdowns annually. After a standout first week of the 2025 season, Allen may have found his next star in Keon Coleman. Coleman shone in Week 1 with eight catches for 112 yards and one touchdown, narrowly missing another score.

He is a different type of player compared to Diggs. While Diggs was fast and agile, Coleman is larger and stronger. Despite his size, Coleman demonstrated he could maneuver skillfully, using his quick footwork to gain separation.

Keon Coleman

Coleman’s Performance in Numbers:

• Targets: 57
• Receptions: 29
• Receiving Yards: 556
• Receiving Touchdowns: 4

Coleman has dedicated himself to refining his route running and agility since last season, which has paid dividends through summer practices and joint sessions against the Bears.

“My guess (I didn’t track TD totals) is no #Bills player scored more touchdowns in training camp than Keon Coleman. I think the 22-year-old is about to have a big season… 65/1100/8.” — Matt Parrino

Offensive Coordinator Joe Brady remarked that he is impressed with the improvements Coleman has made and how comfortable he has become with the team’s playbook. Brady noted the significance of focused training in the offseason, stating, “He’s been intentional about it… I love where he’s at.”

With the Bills set to face tough defenses early in the season, Coleman’s role is crucial to breaking through opposing zone coverages, especially as Brady strategizes for a formidable pass game.

In conclusion, Coleman represents significant potential at an average draft position around 120. If the chemistry with Allen continues to develop, there’s a strong chance he could become a top-24 receiver in the league.