Cooper Flagg, one of the highest-paid players in college basketball last season, reportedly brought in an astonishing $28 million in NIL deals while at Duke, as informed by ESPN’s Howard Bryant. In a conversation with Bob Costas at the 92nd Street Y in New York City, Bryant disclosed the figure, which surprised the audience.

Howard explained that Flagg secured a $13 million deal with New Balance and an additional $15 million with Fanatics. It seems this total reflects his entire NIL contract haul, not just an annual income. The contracts in college sports frequently span multiple years, particularly with rookie endorsements.

Flagg’s estimated initial NIL valuation was around $5 million, making his recent earnings remarkably unprecedented. The standout player not only achieved national player of the year honors by averaging 19.2 points and 7.2 rebounds per game but is now a projected likely first overall pick in the upcoming 2025 NBA Draft.

In highlighting Flagg’s situation, Costas remarked that it might be more beneficial for female athletes to stay in college and capitalize on NIL opportunities, indicating the disparity in professional salaries. The discussion touches on broader issues regarding athlete compensation relative to education and training costs, urging recognition of the value athletes bring.

For further insights, view Howard’s statements here.