
PSG Collaborates with Nike’s Jordan Brand
In the Champions League final taking place on Saturday, Paris Saint-Germain (PSG) will display their partnership with the Jordan brand by utilizing Nike’s jerseys, although not the ones featuring the iconic Jumpman logo. This collaboration, ongoing since 2018, has significantly broadened PSG’s market reach worldwide. The partnership not only emphasizes competitive play but also focuses on commercial growth and global prestige.
Statement from PSG Chief Brand Officer
“A shared conviction: that talent transcends disciplines. The first PSG x Jordan kit truly surprised fans with its crossover between sports and fashion,” stated PSG Chief Brand Officer Fabien Allegre.``